Price: ₹1,34,900 - ₹69,990.00
(as of Aug 20, 2024 23:53:43 UTC – Details)

From the manufacturer

360 All Round Design

Enjoy the view of your TV from all angles—and we don’t just mean the display. The Serif looks beautiful from front to back, side to side, and can decorate just about anywhere you put it. Let The Serif elegantly symphonize with your space.

Detachable Floor Stand

Place The Serif literally anywhere in the room. The Detachable Stand gives you the option to remove the legs and move it around from room to room, making it all the more versatile.

‘I’ Shape Design

The iconic “I” shape of The Serif, designed by Ronan & Erwan Bouroullec, turns it into a statement piece in a way that no other TV can.

100% Color Volume with Quantum Dot

Samsung’s Quantum Dot technology uses nano-sized quantum dots to produce 100% color volume, so even if the scene is too bright or dark, you’ll only see realistic visuals. And HDR10+ analyzes each scene frame by frame to adjust the brightness to each specific moment.

Enjoy every moment with Ambient Mode +

Useful information right before you head out the door in the morning, a range of vibes for parties with friends, calm tunes that play while you read a book, or sharing the pictures you took with your loved one. The Serif gives you a range of choices and settings that transform your TV how you like

Multi View

Watch what’s on your TV and your mobile on the same screen at the same time. Simply add up contents to watch simultaneously and make your own combination of screens.

* Supports Android OS and iOS based smartphone.

Smart Hub

Discover your favorite movies, TV shows, games and ambient screens all in one place.

* Some services are available to watch after registration and subscription

Multiple Voice Assistants

Choose your favorite voice assistant out of Samsung Bixby or Amazon Alexa to find and control entertainment, your home and more.

NFC on TV

When you need some music, just place your mobile device on top of The Serif. Now you can stream music from your mobile on The Serif.

Resolution: 4K Ultra HD (3840X2160) | Refresh Rate: 60 hertz
Connectivity: 4 HDMI ports to connect set top box, Blu Ray players, gaming console | 2 USB ports to connect hard drives and other USB devices
Sound : 40 Watts Output | Dolby Digital Plus | 4 Ch
Smart TV Features : Serif Design | NFC on TV | Ambient Mode+| SmartThings App| Home Cloud | Live Cast | Screen Share | Music System
Display: LED Panel | Quantum HDR | Supreme UHD Dimming | 100% color volume
Warranty Information: 2 year comprehensive warranty on product (1 year standard warranty and 1 years extended warranty provided by the brand from the date of purchase)