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Onida 108 cm (43 inches) 4K Ultra HD Smart LED Fire TV 43UIF (Black)

Original price was: ₹36,990.00.Current price is: ₹24,999.00.

Onida 108 cm (43 inches) 4K Ultra HD Smart LED Fire TV 43UIF (Black)

Technical Details

Additional Information

Price: ₹36,990 - ₹24,999.00
(as of Aug 20, 2024 20:22:27 UTC – Details)

From the manufacturer

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About Onida Fire TV

The Onida Fire TV keeps getting smarter. The ever evolving Smart TV powered with Fire TV Built-In is a true revelation. Just plug in, connect to Wi-Fi and enjoy. Plus, your TV keeps getting smarter with new Alexa skills and features through automatic over the air updates, so that you always have the latest.

Control Compatible Smart Home devices with Alexa

You can also enhance your entertainment experience by easily controlling your smart home devices – turn off the lights or set the right AC temperature without getting up from your couch with Alexa.

4K Display4K Display

Bezel less displayBezel less display

Fire OSFire OS

4K Ultra HD & HDR 10

Immerse yourself in picturesque visual imagery & sharp game graphics with 4K Ultra HD which offers 3840 X 2160 pixels (2160p) and a 60 Hz refresh rate bundled with HDR 10 and HLG to produce a high nit ratio of peak brightness.

Bezel less Design

The Ultra Slim Bezel Less design looks very elegant and offers a hyper-realistic viewing experience.

Fire TV Built In

Powered by Fire OS , the Onida Fire TV provides access to more than 12000+ apps from the Fire TV App Store. Enjoy your favourite content from a wide range of platforms such as Prime Video, Netflix, Disney+ Hotstar, ZEE5, SonyLIV, YouTube, Apple TV, and more.

Dolby SoundDolby Sound

Dolby Vision | Dolby Atmos

Bring entertainment to life with a combination of Dolby Vision & Dolby Atmos which display clear picture and deliver high-quality audio for an immersive entertainment experience. Stream from your favourite OTT Apps in true 4K resolution and Dolby surround sound.

Voice AlexaVoice Alexa

Display MirrorDisplay Mirror

Multicore ProcessorMulticore Processor

Alexa Enabled Voice Remote

Just ask Alexa to easily launch apps, search for titles, play music, switch inputs, control smart home devices and more.

Display Mirroring

Easily mirror photos, videos or games from your mobile phone to your TV screen. Display mirroring in this TV features Mira Cast.

Multicore Processor

Get lightning fast performance with our Multi-core processor which gives you extra power for faster web browsing, smoother experience and easy multi-tasking. An 8GB internal storage and 1.5GB RAM ensures that you enjoy high adrenaline content without compromising on the speed.

Easy ConnectivityEasy Connectivity

Easy Connectivity & Smart Home control

Enjoy seamless home entertainment with built-in Wi-Fi and LAN. Plug & Play with USB or HDMI ports and instantaneously enjoy movies, photos or music. Also Enjoy a seamless Bluetooth experience by connecting your Bluetooth devices to the TV. The included Voice Remote with Alexa can even control all your smart home devices and keep you connected.

Connector Type: Hdmi, Usbbuetooth
Model: ?43uif
Response Time: 8.0 ms
Memory Storage Capacity: 8.0 GB
Warranty Type: 1 Year Warranty Provided By Onida From Date Of Purchase

Customers say

Customers like the quality, value, and picture quality of the television. For example, they mention it’s a great product for the normal cost, has awesome picture and sound quality, and is a budget friendly 50 inch TV. That said, opinions are mixed on the remote and sound.

AI-generated from the text of customer reviews

8 reviews for Onida 108 cm (43 inches) 4K Ultra HD Smart LED Fire TV 43UIF (Black)

  1. Krishna Bharadwaj

    1 year usage review
    What surprised me the most is how compatible this tv is with everything. Works well with my Samsung sound bar. Everything is alexa controlled. No need to mess around with multiple remotes. Picture quality is good. Built in speakers are bad. I’ve literally used this for one year. That too heavy use cos I work from home and play stuff on tv to have some noise in the background. I bought the 55 inch version. No complaints, great tv, get ready to also invest in a soundbar and you’re set.

  2. Vishal

    The best 4K 55″ TV in this price range from a brand you can trust
     Purchased Onida for 35k and using it since a month. This is a 55″ 4k Fire TV UIF1 model. Extremely satisfied with the TV performance and very very happy with this purchase. Very thankful to Onida for resurrecting their brand since few years. I only hope that it works flawlessly for many long years like LG, Samsung, etc – time will tell :)Full review below:1) Video: Crisp quality with excellent color reproduction. Its always best to use the various Picture settings and adjust all to achieve the optimal viewing experience. Simply depending on the Presets will always leave room for more (5/5)2) Sound: As per other reviewers, unfortunately this is where this model takes a beating. Its only powered by 20w speakers – so the sound qualituy is very standard and medicore. I wish Onida could increase the specs of these speakers considering its a 55″ 4K. In any case I was able to achieve very decent sound quality comparable to most TVs by adjusting the sound settings and increasing the bass to full. Loundness is decent and I always found the volume sufficient (2.5/5)3) Panel brightness: Settings for backlight go upto 100. For night time use I have to manually reduce it to 50 – especially for dark rooms. For daytime I sometimes leave it at 50, but the best viewing experience comes at 90-100 levels during bright days. I wish they had an adaptive brightness or even a timer in the software where it auto adjusts the backlight based on timings (4/5)4) Software: Powered by Fire OS, the fluidness surprised me. Powering on the TV, the OS takes sometime to boot up. And on standby the TV starts instantly – which is how I use it. Remember that there is a setting where you can set TV to remember the last Input used and the TV will always turn on to the Input used previously. The OS never froze on me, and is extremely smooth. Also very easy to navigate and I get tons of absolutely free HD TV channels. Remember these channels you get are based on the country where you had registered your Amazon account. Mine is currently USA, so I get American channels. There is an option in your Amazon account to change the country. Also there is option for Display mirroring with your phone or laptop. I sometimes extend my laptop display to watch movvies, it connects seamelessly with no video lags. However I feel that there is upto 500ms audio lag which I correct using VLC. (5/5)5) Voice control: This is where Fire OS excels – it simply beats the competition. The blue button on the remote is fun to use, fast and super responsive. Alexa is pretty accurate on my requests. One can change the TV inputs, volume, search Youtube amongst other things (5/5)6) Delivery experience: I live in a very small town, yet delivery was on time. Packaging was from Onida itself and pretty compact yet with adequate safety. Free installation was to happen within 24 hours. I did get a text from Onida about scheduling an installation, but after no response after 24 hours, called Amazon and they followed up with Onida. Got my installation done on the 3rd day. Installation quality was ok (4/5)- Overall (4/5)Thanks ONIDA for this wonderful product and Amazon for the A-class service!

  3. Hemant

    After sale service is horrible
    I had purchase onida 127cm(50 inches) 4k ultra HD smart LED Fire TV 50UIF(Black) on 13 Aug 2023 and on 25/6/2024 due to picture display problem i had rreported complant at Onida customer care.its 3 time i had register complaint and all the complants has being cancelled by the technicain.I had email to amazon & Onida about the occue incident through email and from MIRC electronic again one more time a complaint has being raised but still the issue is not resolved.And now next month i.e. on Aug 2024 warrenty is going to expired.Such a horrible service from ONIDA was not expected.Also Amazon is also not helping in the said occured issue

  4. Surya Vadday

    Wow..
     TV is meant for picture quality.For the price range of 22k this 43″ TV is simply superb. Finish and quality is very good.Setup of this tv is very simple and took no time to configure. Amazon fire TV OS interface is good. This can be linked directly to Amazon account.Audio quality is decent enough.External device can be connected using HDMI Arc port & optical. Haven’t tested yet.Connected internet using wifi. This supports wifi and working seamless.Voice commands from remote is really good. Gives weather updates, opens YouTube videos etc.Was worried when I booked this tv. After watching the quality of the product I’m really satisfied with this TV.

  5. Siddharth

    Great TV review after 2 years usage
    A very good tv in the price point at which it is offered, I would highly recommend for price concious customers. Good job by Onida!!!

  6. Viswanathan

    kumarenpharma@gmail.com
    Super quality…

  7. Placeholder

    Some Audio Tweaks
    As everyone is saying picture quality is fantastic and sound quality is not upto the mark. I have done some tweaks and getting some decent audio. May be these audio settings will help you. Sound Mode: Music, Speaker Virtualiser: Dolby Atmos, Dialogue Enhancer: Medium, Auto Volume Control: Off, In Advance Settings equaliser: |100Hz set to 5|500Hz set to -2|1.5kHz set to 2|5kHz set to 5|10kHz set to 0|.

  8. gayatri

    Defective item
    Not working

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