Price: ₹1,32,900 - ₹1,09,790.00
(as of Aug 19, 2024 12:05:18 UTC – Details)

From the manufacturer

Designed for every place, at every moment, from every angle

360 All Round Design

Enjoy the view of your TV from all angles—and we don’t just mean the display. The Serif looks beautiful from front to back, side to side, and can decorate just about anywhere you put it. Let The Serif elegantly symphonize with your space.

Matte Display

The Matte Display drastically reduces light reflections on The Serif so you can fully enjoy what you’re watching.

Detachable stand

Place The Serif literally anywhere in the room. The Detachable Stand gives you the option to remove the legs and move it around from room to room, making it all the more versatile.

100% Color Volume & HDR 10+

Samsung’s Quantum Dot technology uses nano-sized Quantum Dots to produce 100% Color Volume to give you realistic visuals even if the scene may be overly bright or dark. HDR 10+ analyzes each scene frame by frame to adjust the brightness level for optimal portrayal.

‘I’ Shape Design

The iconic “I” shape of The Serif, designed by Ronan & Erwan Bouroullec, turns it into a statement piece in a way that no other TV can.

Ambient Mode+

Instead of keeping The Serif blank and black when it’s switched off, do more with your TV like displaying the day’s weather, headlines, your pictures and more.

Smart Hub

Discover your favorite movies, TV shows, games and ambient screens all in one place.

* Some services are available to watch after registration and subscription

Mobile Mirroring

Stream content straight from your phone, with SmartThings app for Android and iOS, or AirPlay for Apple devices.

Tap View

Whatever you were watching on your mobile device can be placed on your TV screen with just a quick tap on The Serif.

Multi View

Watch what’s on your TV and your mobile on the same screen at the same time. Simply add up contents to watch simultaneously and make your own combination of screens.

* Supports Android OS and iOS based smartphone.

NFC on TV

When you need some music, just place your mobile device on top of The Serif. Now you can stream music from your mobile on The Serif.

Multiple Voice Assistants

Choose your favorite voice assistant out of Samsung Bixby or Amazon Alexa Assistant to find and control entertainment, your home and more.

Resolution : 4K Ultra HD (3840 x 2160) | Refresh Rate : 100 Hertz | QLED Panel
Connectivity: 4 HDMI ports to connect set top box, Blu-ray speakers or a gaming console | 2 USB ports to connect hard drives or other USB devices
Smart TV Features : Neo Quantum Processor 4K | One Billion Color | PQI | Quantum HDR 24x | Certified(HDR10+ Adaptive & HDR10+ GAMING) | Expert Calibration | AI Upscale |100% Colour Volume with Quantum Dot| PQI 4500 | Motion Xcelerator Turbo Pro| AI Upscale | Auto Game Mode (ALLM) | Game Motion Plus | Auto Game Mode (ALLM)
Sound: 40 Watts Output – 2.2 Ch| Powerful Speakers with Dolby Atmos | Surround Sound | Active Voice Amplifier | Adaptive Sound+
Display: Matte Display | One Billion Color | PQI 4500 | Dual LED | 100% Colour Volume with Quantum Dot | Wide Viewing Angle | AI Upscale | Neo Quantum Processor 4K | Quantum Matrix Technology | Motion Xcelerator Turbo Pro | Real Depth Enhancer
Warranty Information: 2 year comprehensive warranty on product (1 year standard warranty and 1 years extended warranty provided by the brand from the date of purchase)